Digital
Marketing
Course Training
- Get Certified from real time professionals.
- Become a master in digital marketing.
- In person training program.
- Real-time projects
Digital Marketing Training
A training is aimed to orient a person towards aquiring professional skills related to a particual work. It is more about making an unskilled person into a professional. So, if you are aspiring to be a professional and willing to work for an earliest opportunity, we suggest you should take a look at the trainings we offer. We are offering trainings in the most upcoming and ever demanding field of Web Development and Digital Marketing apart from Graphics and Animation. As it is mentioned earlier Our aim is to shape up next generation professionals in the area of frankgohlke.com web development and digital marketing. And graphics and animation are for those who are born with creative and artistic skills, We believe that even a gold plate nees to be designed exquisitely to enhance it’s value. So is the case of those born artists – who are seeking to explore the digital jungle.
Key Features
Training & learning
Learning is a life time process to acquire knowledge. A training makes you confident and professional with respect to a particualr field of activity.
Training and professionalism
Training aims to prepare one towards aquiring skillset related to a particular activity, which when practiced over a period of time would lead to professionalism
Inherent and Acquired skills
While fine arts like drawing, painting, singing are often inherent other skills like engineering and other logical skills are acquired trhough trainings
Course Curriculum
It stretches your mind, think better and create even better.
Basics of Internet
Introduction to Digital Marketing
Understanding Basics of HTML
What is Keywords
Research of keywords With Google Planner
How to select Domain Name?
Naming of Pages and Folder
How to use pictures for Digital Marketing
Overview
Understanding search engine algorithms
How do search engine algorithms work.
Penalties and recoveries of search engine.
Why a search engines needs to be updated ?
Reasons to get your website penalized.
How to get your site optimized of google’s hummingbird algorithm ?
What is panda and penguin algorithms ?
What is google’s emd updates?
Recovery of your site from panda , penguin and emd ?
Page Speed Ranking Signals & Core Web Vital
LCP, FID, CLS
What is SEO?
Types of SEO?
What is google algorithms
Blended SEO
Tools: OSE & Ahrefs
On page optimization
What is on-page?
What is keywords?
What is tags?
How to use title tag?
Length of tags
What is meta tags, meta description?
How to use meta tag?
Usage of header tags (h1 to h6)
What is anchor tag? Where we use it?
Check Charset encoding information
Favicons
Canonical links
Rich snippet
Page content
Page quality
What is user-friendly and responsive website?
Links of social media icons
Adding of robots.txt
What is google analytics?
How to link google analytics
Xml sitemap creation
What is alexa rank?
Off page optimization
Link building
Using classified for inbound traffic
What is backlink?
How to use backlink?
Who is linking to us? Fixing bad links
What is PA and DA?
Do-follow vs no-follow
Page ranking
Article Sumission
Blog Writing
Guest blogging
Micro Blogging
Directory submission
Listing in Business sites
PPT submission
Link Submission
Social bookmarking
Image/Infographic submission
Video submission
Review and comment writing
Mobile SEO
Responsive Design
User Friendly
Mobile Friendly
Similar URLs as to your Desktops
Avoid common mistakes
Configure for other devices.
AMP
What is SMM
Importance of SMM
SMM vs SMO
What type of accounts to concentrate?
What is google Adsense
Email Marketing
Benefits of email marketing
Email marketing software
Email marketing goals
Intro to mailchimp
Strategy of email marketing
HTML Email
Email Tracking
Inbound Marketing
Google Adsense
Google Analytics
Traffic Report
Audience Report
Affiliate Marketing
What is AM?
How it works
How to find a good niche
Top networks on affiliate marketing
Payment models in AM
AM in E-commerce
Apply to AMf
Promotion of AM products
Methods of Promotion
Reports and ROI
Conversion tracking
What is the conversion
Process and Funnel
Types of conversion
Conversion Reports
Funnel visualization
Multi-channel funnel
Attribution
Reporting
Insta marketing
Insta account creation
Analyze brands
Strategy of Instagram
Picture dimension
Filters in Instagram
Pinterest marketing
Usage of pinterest
How brands use pinterest
Customize profile
Pins and links
Boards in pinterest
Using info graphics
Integration of pinterest in site
Tool for pinterest
Facebook marketing
From objectives to roi.
Competitive research & analysis
Audience targeting
Bidding Strategies
Remarketing Strategy
Strategy presentation by participants
Types of fb ads
Fb ads vs google adds
Importance of ctr ( click through rate)
Targeting & optimizing copy of your ad
Live fb communities
Community building on fb
Fb brand page orientation
Edgerank algorithm
what is importance of engaging targeted audience on fb ?
Creating brand ambassadors on fb
Leveraging fb insights for success
Fb marketing success stories
Twitter marketing
Benefits of Twitter
How brands use Twitter
Profile Creation and customizing
Types of tweets and statistics
Content strategy for twitter
Analysis of big brands
What is hashtags
Tools for twitter marketing
Twitter analytics
Twitter Strategy
Twitter campaigns
Pr on twitter
Engaging customer through leadership
Leaveraging lists
Youtube marketing
Creation of channel
Statistics of video marketing
Viral video examples
How to optimize a video
You tube engagement metrics
Increasing subscribers
Annotation and cards
Usage of playlist
Understanding copyrights
How to MailChimp statistics
Linkedin marketing
Linked in leveraging for B2B
Overview of linked in
Lead generation through individual profiles
Lead generation for enterprise, company page , ads , Strategy, groups
Profile makeover, answer , groups , status update recommendation
Open discussion on approach to leverage them
Roi measurement framework
Roi metrics dashboard creation
Roi measuring tools
Key competence
Tools
What is ORM?(online reputation management)
Why ORM?
Examples of ORM
Areas to Google in ORM
Generating report for ORM
Monitoring of Search result
Monitoring of complaint sites
Monitor sites and blogs
Case study
Tools for managing reputation
PPC Training Introduction
PPC Account Setup
Google AdWords
Yahoo Search Marketing
Set-up PPC Campaign
PPC campaign Navigation
Use My Client Centre (MCC)
What is “Click-through-Rates” (CTRs)
What is Impression?
What is Conversion?
What is “Cost/Conversion”?
How to increase CTR & Conversion
What is Tracking Code?
How to do Keyword Research for PPC
What is Keyword Research?
Research PPC Keywords
Select Targeted/related Keywords
Analyze Competitors keywords
Find Keywords popularity & Search Volume
Categorize Keywords in Ad groups
PPC Keywords tools and resources
How to Create Ads for PPC Campaigns
Create Effective Ads Ad groups
Bids Management in PPC
What is bidding?
What is Quality Score?
How Quality Score Effect on Bids?
How to Increase Position on Search?
Bid for Ad position
Importance of bidding techniques
How important is Landing Page for PPC
What is Landing Page?
Important of Landing Page
Optimize your landing pages
How to Increase conversion rates
Use ‘Calls to Action’
Cost/Conversion
PPC reporting structure
Campaign Performance Reports
Keywords Performance Reports
Ad group Performance Reports
Ads Performance Reports
PPC Campaigns Tools
Google AdWords Tool
Web Analytics
Google Analytics
Google Adwords
Web Master tool
Adsense
Google Forms
